Legal Marketing Reader Articles Feed http://legalmarketingreader.com/lawmarketingarticles.html Law firm marketing articles from the publisher of Legal Marketing Reader -- the easy way to keep tabs on law firm marketing news and resources -- aggregating the top blogs and news feeds on legal marketing topics. en-us Top Law Firm Marketing Blogs and News Feeds http://legalmarketingreader.com/index.html View the latest headline links from the top law firm marketing blogs and news feeds in a convenient, one-page dashboard that is updated automatically. Law Firm Change Agent: Do You Have What It Takes? http://legalmarketingreader.com/change_agent.html Law firm marketers often find themselves introducing initiatives and concepts outside the comfort zone of the traditional culture of the firm. Learning to play the role of change agent can help bring success to both your firm and your career. Attention Associates: How To Create Your Personal Sales and Marketing Plan http://legalmarketingreader.com/sales_plan.html With all the demands placed on associates — by partners, clients, families, friends, community work — how do develop your personal marketing and selling skills in order to build your book of business? The answer: You must have a plan. Here's a road map (including a business plan worksheet) to help any attorney design your own plan — today. The Lateral Partner Power Play http://legalmarketingreader.com/lateral_partners.html Are law firms spending too much time and money branding the firm? Here, Hellerman and Klein argue that in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent — similar to the investment services model — is the path to long-term success. The 10 Habits of Highly Successful Law Firms http://legalmarketingreader.com/effective_law_firms.html What separates successful law firms from those that struggle? This article looks at common habits that leading law firms use to carve out space in a brave new legal services marketplace. For large firms as well as small, here are 10 institutional traits that seem to be the seeds of success. Making the Most of Your Attorney Orientation Process -- for Marketing's Sake http://legalmarketingreader.com/orientation.html Tips from the Trenches: Here's what one law firm marketer does to make sure new law firm hires understand the role marketing plays in their new firm -- from square one. Market or Die: A Message To Managing Partners http://legalmarketingreader.com/market_or_die.html Law firm leaders face critical decisions in a legal services marketplace that is consolidating and changing rapidly. For law firms of every size, survival depends on transforming firm-centric models to 21st century client-centered service business models. Elevating the marketing and business development function from afterthought to strategic weapon is the key. Legal Marketers Bookshelf: Top Picks from Peers http://legalmarketingreader.com/best_legal_marketing_books.html Looking to bone up on your legal marketing wisdom? Need credentialed backup for your marketing plans? A quick survey of favorite law firm marketing books points to several authors you should consider for your law firm marketing library. Sales Enable Your Law Firm Web Site http://legalmarketingreader.com/sales_web.html The importance of your firm's web site in your sales process should not be underestimated, even in a relationship business like legal services. Let's face it, what's the first thing people do once they get a specific attorney referral? They "Google" the attorney, read the bio and peruse the firm's web site. For large and small law firms alike, your web site plays a key role in the discovery process and sets the tone for how a potential client evaluates your firm.