http://legalmarketingreader.com/lawmarketingarticles.html Law firm marketing articles from the publisher of Legal Marketing Reader -- the easy way to keep tabs on law firm marketing news and resources -- aggregating the top blogs and news feeds on legal marketing topics. en-us http://legalmarketingreader.com/index.html View the latest headlines from the top law firm marketing blogs and news feeds in a convenient, one-page dashboard that is updates automatically. Check us early and often! Also features articles from authors and the best from around the web. (See below) http://legalmarketingreader.com/linkedin.html Linkedin can be a powerful online tool to help you expand their professional network, raise your visibility, and position and control your personal brand — if, that is, you know how to use it. http://legalmarketingreader.com/budget_tips.html What do law firm business development pros put at the top of their budget "must haves"? Deb Scaringi polled some industry leaders to determine what tops their list of indispensable budget line items. http://legalmarketingreader.com/directmail.html In a business environment buzzing with a constant stream of e-messaging, one way to demand the attention of your target audience is a good old-fashioned direct mail campaign. Learn how the authority and permanence of "print" might be just the hot new medium for your law firm's business development plans. http://legalmarketingreader.com/marketing-in-a-recession.html A survey by the Alterra Group found that despite the sour economy, a number of professional services firms actually held their revenue steady or increased it in 2009. What separates the firms that thrive? The research finds that the more successful companies have distinctly different marketing practices and priorities than those whose revenues declined. http://legalmarketingreader.com/small_firm.html Small law firm lawyers don’t need expensive advertising to be effective marketers. With some diligence and imagination, small law firms can imitate the marketing strategies and programs of larger firms — even with part-time or no in-house professional marketing staff. http://legalmarketingreader.com/lateral_integration.html Whether due to mergers or downsizing, the trend in lateral lawyer moves is on the rise. Creating a lateral integration program is essential to make sure your new laterals hit the ground running, get up to speed, find their fit in your firm culture, and contribute to the firm's success. Here's how to do it. http://legalmarketingreader.com/recession_marketing.html If you or your management is considering cutting or eliminating marketing programs because of tough times, think again! Research shows that companies that market through a recession stand to gain tremendously over competitors that cut back. Here are 12 cost-effective marketing actions for surviving and thriving through a down economy - By Deborah C. Scaringi. http://legalmarketingreader.com/new-business.html In a free chapter from his book, Legal Business Development: A Step By Step Guide, consultant Jim Hassett offers six basics that any lawyer can quickly understand and apply in order to start winning more legal services business. http://legalmarketingreader.com/sales_plan.html With all the demands placed on associates — by partners, clients, families, friends, community work — how do develop your personal marketing and selling skills in order to build your book of business? The answer: You must have a plan. Here's a road map (including a business plan worksheet) to help any attorney design your own plan — today. http://legalmarketingreader.com/lateral_partners.html Are law firms spending too much time and money branding the firm? Here, Hellerman and Klein argue that in the age of the portable professional, strategies for promoting, retaining and attracting lateral partner talent — similar to the investment services model — is the path to long-term success. http://legalmarketingreader.com/effective_law_firms.html What separates successful law firms from those that struggle? This article looks at common habits that leading law firms use to carve out space in a brave new legal services marketplace. For large firms as well as small, here are 10 institutional traits that seem to be the seeds of success. http://legalmarketingreader.com/best_legal_marketing_books.html Looking to bone up on your legal marketing wisdom? Need credentialed backup for your marketing plans? A quick survey of favorite law firm marketing books points to several authors you should consider for your law firm marketing library.