Legal Marketing Reader     

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Feature Article

Law Firm Leadership in the 21st Century: Say Hello to the Law Firm CEO

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The role of law firm leader is evolving rapidly toward that of a law firm CEO whose main focus is on managing people, administration, business development, long-term planning and running a business — not practicing law.

At one time law firms passed the managing partner baton like a hot potato that nobody wanted. Senior statesmen with grey hair and slightly smaller practices were often the best selections because they had more time to devote to the "headaches" of dealing with people issues, administration and operations. At times, a law firm would select one of its best rainmakers to lead, but that frequently resulted in disaster because the best lawyer-salespeople rarely have the time or the inclination to manage people, systems and organizations.

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